The core creative challenge was making a complex insurance innovation instantly intuitive: Saurav Jaiswal, Kiwi General Insurance
Kiwi General Insurance CEO Saurav Jaiswal detailed Super NCB, an AI-driven motor insurance feature offering up to a 90% discount and stepping users down just one tier after a claim instead of resetting to 0%. Built-in at no extra cost, it is backed by the campaign “Climb high. Fall soft.”





